This is brilliant. How do you raise awareness for a common, but boring health danger? Put up a hoax website that appeals to people’s vanity. And just wait for the suckers to sign up.
A new technology that harnesses the rays of a computer screen to give office workers a tan while they type was today revealed as a charity hoax, after 30,000 people visited the ComputerTan website in 24 hours to register their interest.
The aim of the campaign, […] is to make British people more aware of the damage that tanning and sunbathing may be doing to their bodies.