Sometimes money is no object

Everyone knows that online dating sites are big business. Jupiter Research notes that people looking for marriage are willing to pay more and subscribe to more sites in search of a soul-mate. Looking for Love in All the Possible Places

Serious daters are also more likely to go from browsing to paying at a site, and to keep their subscriptions longer, according to Jupiter Research.
The largest online dating sites are increasingly catering to this lucrative subset. For example, users of Yahoo Personals Premier “for singles seeking long-term compatibility” pay $39.95 a month — $15 more than the standard rate. And for an extra $8.99 — atop the one-month fee of $29.99 — users of Match.com can subscribe to MindFindBind with Dr. Phil, which purports “to help you understand more about relationships.”

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