Research indicates that men and women are attracted to mates that smell different than themselves, and are more likely to be genetically different. However, women are more attracted to faces of men who are genetically similar: “Facial attractiveness and smell give us contradictory messages about how to select mates”. The suggestion is that:
“Filtering” for mates takes place at two levels – the first based on facial likeness to select someone not too distantly related, and the second based on smell, essentially to avoid in-breeding.